United States of Eurasia
Muse fans are some of the most dedicated people I know. Muse management knows this too, which is why they made a little treasure hunt for the people of Europe and Asia. Co-ordinates of where the location were put on a Muse Microsite, and there were codes to be cracked. This “treasure hunt” brought people from Paris, Berlin, Moscow, Dubai, Toyko and Hong Kong to meet agents, who gave them a USB Key (below). They then had to upload a video and photo on to a Youtube group and Flickr group respectively.
Each stage had a seperate cryptic clue, and different instructions. During the second stage this was posted on the Microsite
FLASH MESSAGE TO ALL ACTIVE HUMINT RESOURCES.
WARNING: PROJECT IDENTIFIER IS AT STATUS BLACK AND NON-TRENDING.
PLEASE USE IDENTIFIER #USOE TO COORDINATE PROJECT EURASIA/GRAN AJEDREZ.
ALL ACTIVE HUMINT RESOURCES INSTRUCTED TO INCREASE RECRUITS AND TO MAKE BEST EFFORTS TO TREND IDENTIFIER. ALL AGENTS ARE ADVISED TO USE DISCRETION.
Obviously this meant spreading the word on Twitter, and Muse fans managed to get #USOE to 6th and #muse to 9th spot on Twitter trending.
After that, a code located on the aforementioned USB key. This was repeated six times, for each stage (or city) and bit by bit, the “treasure” slowly revealed itself in the form of a song.
The result is this.
I quite like it. From first listen its very Queen-esque, but after second or third, you realise that Queen would never have had the ambition to do this sort of thing. This is why I reckon these guys are the best thing to come out of Britain, even perhaps eclipsing the Beatles?