A Popular Microsoft

These days, its a done thing to mock the world largest computer technology corporation. Microsoft knows its the nerd, but things are a’changing. They are being bullied by both Apple, Nintendo, and Sony, but they’re not quiting. Their focus now is on keeping their users and building good, clean, products And all this is coming from a guy who uses a Mac…

Xbox

In late 2005, Microsoft launched the second iteration of their console, the Xbox 360, a year before any of their rivals were ready to ship their consoles. There were several issues with the console before launch,mainly the Red Ring of Death, which caused the infected consoles to freeze. But Microsoft knew this, and I agree with their decision. It was to get out there first. They knew that if they launched alongside the Sony Playstation 3, that they would not be able to lead the “console war”. So in the short-run, there were a few damaged consoles, but in the long run they are managing to sustain a growing fan base, and along with Xbox Live. People are happy with the Xbox. But these gamers only count for a small fraction of the people Microsoft want to target.

Zune

Microsoft’s venture into the mobile industry hasn’t been a worthwhile one. Windows Mobile OS – before 6.5 – has been known to have several issues (especially with IE). Apple’s iPod, is without doubt, a revolutionary piece of hardware, in terms of both design and usability. Microsoft’s feeble attempt with the Zune, hasn’t been a lucrative one, yet. The Zune HD, which will launch in September, will feature a 3.3″ touchscreen (16:9), HD video out(720p (astounding for a PMP)), HD radio (Whatever that is), integrated WiFi, and a web browser. Its looks amazing, and by the sound of things, it will act amazing too!

Windows 7

Last but not least there is the almighty Windows 7. Since the beta arrived at the start of January ‘09, it wasnt short of praise. Tech users liked it, everyday users liked it, and it looks like its going to work well for businesses also. Rather than cramming more features into an already overflowing OS, Microsoft has gone minimal this time around. IE8 can be removed, the task-bar gets an overhaul (with handy shortcuts in the form of Jumplists), and lets not forget the XP Mode, which shuts up the users who still use ancient software. Overall its speedier, much more intuitive, and better allocation of resources. Its RTM is scheduled to be released on July 13th with the consumer version to be available by October 21st..

Overall

In conclusion, Microsoft have finally listened to their users. They’ve done many things correctly, yet they still have a long way to go to get into the general public’s good books. They need to start being more competitive, but in a healthy way. Not by preinstalling an OS with useless software like IE8, but giving them the option. Listen to what the users want and Microsoft will achieve all that they are looking for right now. Now here is the real question, is it a coincidence that all this happened when Ballmer became head honcho?